The proliferation of new and emergent technologies such as mobile, cloud computing, and artificial intelligence (AI) have transformed customer behavior and disrupted marketplaces — both for B2B and B2C markets. As a result, our marketing practices must also evolve.Digital Marketing Strategies: Data, Automation, AI & Analytics is much more than marketing through digital channels.
Half of customers will switch brands if a company doesn’t make an effort to personalize communications to them — 65% in B2B markets.
Over half of B2B marketing organizations say that lead generation is their #1 challenge.
Nearly three-quarters of CEOs surveyed by IBM predict that AI will play a key role in their company’s future.