Did you know that email has nearly three times as many user accounts as Facebook and Twitter combined? That’s a whopping 2.9 billion users. Email marketing is one of the most effective and cost efficient channels of marketing. Smart marketers consider email not just essential to their business efforts, but foundational to their marketing and sales systems. That is why PSdigital has made a focused effort to include email as a vital service offering and a basis to our future growth within the integrated communications industry. Our team manages thousands of emails annually through our ESP (email service provider). Included in this management are many service offerings that ensure successful campaigns for our customers.
- Strategy Development and Execution
- Content Creation – We can help you build out the most effective way to communicate your message.
- Email Design – We offer template design services.
- Distribution List Management – We ensure that a customer’s distribution list is clean, improving delivery and open rates.
- A/B Testing – We provide testing strategies around subject lines, deployment date and time, frequency, messaging, targeting, and newsletter layout to increase open and click-through rates.
- Data and Analytics – We analyze the data, provide key takeaways and make recommendations for campaign strategy improvement.
Top email marketing software and the built-in analytics from those popular programs allows our team to provide the insights and data necessary to develop, implement and measure the success of your omni-channel marketing campaigns and programs. Not only can we help with the strategy, creation, and execution of a your digital marketing campaign, we can also help with the post campaign analytics by providing data-based recommendations for continued improvement.
By utilizing the email platforms to deploy these email communications, we have access to key metrics that drive strategic development for future campaigns. These key metrics include:
Messages Sent – the number of outbound emails sent as part of a particular mailing
Messages Delivered – the number and percentage of sent emails actually delivered to recipients’ inboxes. If they’re not delivered, that means they have “bounced”
Hard Bounces – A hard bounce is a permanently undelivered email; for example, one sent to an invalid email address (email@example.com) or to an address that no longer exists
Soft Bounces – A soft bounce is an email that is only temporarily undeliverable. For example, to a recipient whose mailbox is full
Unsubscribes – the number and percentage of individuals who unsubscribe from the list in response to each mailing sent
Messages Opened – the number of recipients who open the email to read it
Click-Through Rates – the number of times any recipient clicks on a trackable link within the email; each link is counted only once, even if it is clicked on multiple times
With this data, we are able to compare metrics from send to send in order to provide recommendations on improving delivery, overall results and suggest changes based on quantitative results.
Contact us today to learn more about our email marketing services.