A successful sales strategy requires a strong lead generation initiative. Cultivating leads into customers is the best way to ensure business growth. Tools are available to achieve this result, but integration and implementation of these tools can be a challenge. The key is to maximize your various lead generation channels to capture your audience and nurture it. Compelling and timely messages are used across all channels for an omni-channel experience.
Great lead generation tools to consider:
- Email marketing
- Social media marketing
- SMS/Text Marketing
- (PPC) Pay-per-click
- (SEM) Search engine marketing
- Traditional print and other media